Senior Manager, MSP Demand Generation

New

JobgetherSaaS technology

Based in the United StatesFull-TimeManager

SalaryAnnual base salary ranging from $160,000 to $180,000, plus an annual performance-based bonus.

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Job Details

10+ years of B2B marketing experience, including demand generation or campaign management in the MSP, channel, or partner ecosystem within SaaS or technology.
Experience managing direct reports and coaching, mentoring, motivating, and developing team members.
Proven success designing and executing multichannel, full-funnel campaigns that generate qualified pipeline and contribute to revenue growth.
Strong understanding of MSP business models, channel ecosystems, partner relationships, and marketing strategies for these audiences.
Experience planning and executing field marketing initiatives, trade shows, partner events, or similar programs.
Familiarity with marketing automation, CRM, and demand generation platforms such as HubSpot, Salesforce, and 6sense, and with campaign analytics and reporting tools.
Practical experience using AI or automation tools for content generation, campaign optimization, performance analysis, or reporting.
Ability to translate business objectives and performance data into actionable strategies and optimize activities based on measurable results.
Experience forecasting and managing marketing budgets and evaluating campaign effectiveness and return on investment.
Ability to collaborate across sales, marketing, product, content, and distribution teams.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
Ability to lead a distributed team and manage priorities in a remote working environment.

Manage, coach, and develop a team of three professionals.
Develop and implement demand generation plans for the MSP segment aligned with pipeline and revenue goals.
Define target audiences, channels, messaging, and promotional strategies for prospects and partners.
Optimize the marketing funnel across new customer acquisition, deal acceleration, and account expansion.
Coordinate multichannel campaigns with Integrated Marketing while owning channel strategy and funnel targets.
Apply AI tools and automation to campaign planning, analysis, reporting, and execution.
Plan and deliver MSP-focused trade shows, field events, user groups, and partner activities.
Collaborate with MSP Sales, Distribution, Product Marketing, Content, and Sales Development on go-to-market priorities.
Forecast and monitor the demand generation budget and track campaign and event KPIs, ROI, conversion, and channel efficiency.
Present performance results and recommendations, and improve the prospect and partner buyer journey.

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