Lead the development and execution of marketing strategy for the company. Drive awareness through owned, earned, and paid marketing channels. Collaborate cross-functionally to deliver cohesive high-quality materials to support customers and internal teams. Run tests & experimentation to identify which channels drive core business objectives. Test and refine the company's positioning, narrative, and tone of voice. Set initial marketing priorities by analyzing existing operations. Execute initiatives swiftly. Meet frequently with leadership to report on KPIs and collaborative efforts. Continuously analyze and optimize marketing operations with a focus on ROI.