Head of Marketing, Enclave

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Requirements:

• 5+ years leading B2B marketing campaigns.
• Deep institutional crypto marketing expertise.
• Understanding of TradFi, market dynamics, and regulations.
• Proven success in user acquisition and brand growth.
• Skilled in campaign execution, social media, and analytics.
• Startup-tested; thrives in fast-paced environments.
• Proficient in Notion, Figma, Excel; SQL a plus.

Responsibilities:

• Develop and execute integrated marketing strategies targeting Institutional and Enterprise accounts.
• Drive brand awareness, consideration, and acquisition across all marketing funnels.
• Implement marketing strategies to accelerate business outcomes.
• Define growth goals and oversee marketing P&L.
• Position complex financial products effectively.
• Create tailored content for thought leadership.
• Lead as a strategist and hands-on contributor, fostering collaboration.
• Use data for insights, creating narratives with visualization tools.
• Direct messaging strategy to align with strategic objectives.