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Marketing Specialist

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🏢 Company: Virtual Assist

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📍 United States

🧭 Full-Time, Part-Time

🏢 Company: Integrity Management Services, Inc.

  • Bachelor's degree in Marketing, Design, Communications, or a related field.
  • 2-3 years of experience as a Marketing Specialist or in a similar role, with a strong focus on creative design and video production.
  • Proficiency in graphic design software and tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, and others.
  • Solid understanding of design principles, typography, color theory, and layout techniques.
  • Demonstrated portfolio showcasing design skills and creativity.
  • Excellent verbal and written communication skills.
  • Strong attention to detail and ability to work in a fast-paced, deadline-driven environment.
  • Knowledge of current marketing trends, digital platforms, and best practices.
  • Ability to collaborate effectively with cross-functional teams and stakeholders.
  • Design and develop marketing collateral, including website graphics, social media visuals, infographics, brochures, flyers, presentations, and advertisements.
  • Produce and edit video content for various platforms, including YouTube and LinkedIn, ensuring alignment with brand messaging and campaign objectives.
  • Create visually engaging content for digital platforms, such as websites, landing pages, digital newsletters, and social media channels.
  • Collaborate with the Marketing Director to conceptualize and execute compelling marketing campaigns across multiple channels, ensuring brand consistency and high visual impact.
  • Assist in the development and execution of A/B testing and optimization strategies to improve marketing effectiveness.
  • Maintain and enforce brand identity, style guidelines, and visual assets library.
  • Ensure a cohesive integration of visual and written content across all marketing materials.
  • Conduct market research to stay updated on industry trends, informing design decisions and campaign strategies.
  • Utilize analytics tools to monitor website and campaign performance and apply insights to refine marketing strategies.
  • Work closely with internal stakeholders, including business development and product teams, to ensure marketing materials align with brand guidelines and business objectives.

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📍 Canada

🧭 Contract

💸 93314.0 - 100492.0 CAD per year

🔍 Pet Insurance

  • 2+ years of relevant marketing experience
  • Proficiency in Microsoft Excel required
  • Experience writing for SEO preferred
  • Proficiency with email marketing tools and campaign development (MailChimp, HubSpot, or similar)
  • Email coding knowledge (HTML, CSS)
  • Proficiency in using HubSpot or similar CRM platforms
  • Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
  • Excellent copywriting skills
  • Experience writing for SEO preferred
  • Understanding of survey management tools (i.e. Survey Monkey)
  • Solid understanding of project management software such as Asana, or JIRA
  • Strong analytical skills and ability to use data to optimize day-to-day funnel performance
  • Tenacity in learning new skills, identifying solutions and resolving issues
  • Ability to work independently, handle multiple projects efficiently and effectively, and to meet deadlines
  • Highly organized and responsive with great attention to detail
  • Positive attitude, creative, and innovative mindset
  • Play an important role in optimizing our marketing channels to engage our customer retention efforts
  • Provide reporting on campaign & program performance as well as insights and recommendations
  • Work cross-functionally with the Marketing Team, Care Team, and IT to launch, maintain, and evolve retention campaigns
  • Partner with external agencies or contractors on social assets, campaign development, and more
  • Identify data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family
  • Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement and next best actions
  • Build segmentation & targeting logic, set up automations and workflows, identify dynamic content requirements, and drive continuous improvements within the HubSpot platform
  • Identify opportunities to improve retention rates through various digital marketing channels - web, email, social
  • Build, maintain, and optimize email marketing campaigns such as our member onboarding series, promotional email, member newsletter, and more
  • Identify and manage member stories, UGC highlights, and surprise and delight opportunities
  • Manage content library of policyholder and claims communications in T-Pet and Vision (internal platforms) and regularly update communications to ensure we exceed members’ expectations throughout their journey
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  • Provide general administrative and project support as needed
  • Manage and grow refer a friend program
  • Supporting member initiatives for potential North American expansion
  • Manage both brands' social media accounts, including content creation and comment management

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📍 Mexico, Colombia, Argentina

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📍 AZ, CA, CO, FL, GA, ID, IL, KY, MD, MI, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA

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  • Experience coordinating logistics and promotion for a wide range of event types, including large conference sponsorships, sponsored dinners and happy hours, roundtables, and virtual events
  • Experience working with marketing tools (our stack includes HubSpot, Salesforce, Asana, 6sense, Figma) to create pre and post-event outreach and report on events
  • Proven creative approach to event engagement, booth design, venue selection, activities, and swag
  • Excellent communication skills, spoken and written, to communicate to the wider team about events and speak to prospects at events
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  • At least 3+ years experience in CRM, lifecycle marketing, or customer retention, ideally in a D2C, marketplace, or travel/e-commerce environment.
  • Hands-on experience with CRM and marketing automation platforms (e.g. HubSpot, Braze, Klaviyo, Iterable), including building multi-step automated workflows, event triggers, and customer segments.
  • Proven track record improving customer retention, engagement and LTV through segmentation and experimentation.
  • Demonstrable experience building, testing and iterating impactful referral or customer advocacy initiatives.
  • Experience running structured A/B or multivariate tests.
  • Strong analytical skills– comfortable digging into data to draw insights, using platforms like Looker, GA4, or Excel to assess funnel performance, cohort retention, and campaign response and ROI.
  • Own the CRM and lifecycle marketing strategy, building automated journeys across email, SMS, push, and in-product messaging.
  • Design, implement and manage onboarding, retention, win-back, and loyalty campaigns tailored to customer segments and behaviour-based triggers.
  • Develop and optimise a customer referral program to drive word-of-mouth growth, including experimentation with incentives, conversion flows, and measurement.
  • Identify and test high-impact opportunities to improve LTV, repeat booking rates, and referral conversion using A/B testing and multivariate experimentation.
  • Work cross-functionally with content, design, product, and performance marketing to align messaging, targeting, and customer journey touchpoints.
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  • Manage and evolve our CRM tooling – currently HubSpot – and lead evaluation and implementation of new tools if needed.

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📍 South Africa, Serbia, Montenegro, North Macedonia, Croatia

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  • Able to run on-site SEO audits and craft on-page metadata
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  • Compile GA4-based reports and insights with spreadsheets and pivot tables
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📍 India

🧭 Full-Time

💸 80000.0 - 160000.0 INR per month

🏢 Company: Packt👥 251-500E-LearningEBooksSoftware

  • 5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility
  • Demonstrated success in launching or scaling early-stage brands or verticals — ideally with B2B/tech products
  • Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging
  • Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media
  • Proven ability to plan and deliver multi-week, multi-channel GTM campaigns
  • Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools
  • Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals
  • Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation
  • Own and execute TechLeader’s GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle
  • Plan and publish high-signal content 5–6 times per week in sync with product launches
  • Design and run integrated campaigns for each drop — case studies, tools, newsletter issues, events
  • Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights
  • Build and manage relationships with influencers, contributors, and external publications
  • Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions
  • Run targeted paid boosts and retargeting for high-performing content
  • Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content
  • Clip videos, script posts, generate summaries, and automate visuals using AI workflows
  • Build repeatable systems to convert raw interviews into distribution-ready assets
  • Identify opportunities to streamline packaging, scheduling, and personalization with AI
  • Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions
  • Set up dashboards for weekly reporting across social, newsletter, and product campaigns
  • Analyze performance to refine copy, creatives, CTAs, formats, and platform mix
  • Translate user and campaign signal into actionable GTM and product recommendations
  • Maintain a 30-day rolling content calendar in collaboration with editorial and design
  • Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools
  • Coordinate contributor assets and timelines for each campaign
  • Support blog, Substack, and Medium with optimized, scheduled content
  • Develop and document repeatable playbooks for distribution and amplification
  • Engage contributors across LinkedIn, Circle, and Reddit — including DMs, tags, and promotion loops
  • Monitor and respond to inbound comments, DMs, and community feedback
  • Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.)
  • Manage AMA logistics, contributor interactions, and occasional community surveys

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📍 United States

🧭 Contract

🏢 Company: Zip👥 1001-5000💰 $146,047,497 Post-IPO Equity 10 months ago🫂 Last layoff almost 2 years agoFinancial ServicesPaymentsFinanceFinTech

  • 2+ years of experience in email or lifecycle marketing, with a strong grasp of end-to-end campaign management
  • Background in B2B or SaaS/tech marketing preferred
  • Proficiency with Marketo and Salesforce; CRM and email marketing expertise required
  • Proven ability to segment audiences and tailor messaging to drive conversions
  • Strong organizational and project management skills, with the ability to juggle multiple campaigns
  • Analytical mindset with experience running A/B tests and translating results into strategic improvements
  • Comfortable working in a fast-paced, collaborative environment
  • Manage the development and execution of email marketing campaigns, coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule.
  • Collaborate across teams to align email content with business goals and customer needs
  • Monitor campaign performance and provide actionable insights to enhance engagement and effectiveness
  • Support segmentation strategies and personalize messaging based on audience, personas, and buyer funnel stage
  • Support A/B testing initiatives—across subject lines, layouts, timing, and creative—to optimize performance
  • Stay current on email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM)

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📍 AZ, CA, CO, FL, GA, ID, IL, KY, MD, MI, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA

🔍 Healthcare

  • Experience coordinating logistics and promotion for a wide range of event types
  • Experience working with marketing tools (our stack includes HubSpot, Salesforce, Asana, 6sense, Figma) to create pre and post-event outreach and report on events
  • Proven creative approach to event engagement, booth design, venue selection, activities, and swag
  • Excellent communication skills, spoken and written, to communicate to the wider team about events and speak to prospects at events
  • Strong organizational skills and attention to detail - an expert planner
  • Comfortable managing a wide array of projects at once, across varying timelines
  • Confident speaking to and managing vendors, even in stressful and deadline driven situations
  • Driven to improve processes and measure success
  • Bonus: familiarity with healthcare, health tech and B2B marketing
  • Plan and execute events that influence target accounts and generate leads for sales follow up
  • Plan dinners and other live events to help engage executives at target accounts
  • Plan and execute virtual events to engage with and educate our wider market
  • Drive pipeline generation from events
  • Negotiate event sponsorships and get budgets and contracts approved via finance and legal
  • Work with exhibitor services and venues to plan booths, dinners and happy hours, making sure to stay within budget and coordinate in a timely manner
  • Work with product marketing on booth designs and copy relevant to the event audience
  • Work with the demand gen team to align event activities to wider campaigns and audience approaches
  • Work with partners and the partnerships team to put on co-marketing events

Project ManagementFigmaSalesforceCommunication SkillsNegotiationBudgetingMarketingLead GenerationDigital Marketing

Posted 3 days ago
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📍 Costa Rica

  • 3 or more years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
  • Bachelor's degree in marketing, business, communications, or a related field.
  • Experience providing email marketing programs at the enterprise level
  • Ability to understand campaign performance metrics and translate data into applicable insights.
  • Manage email marketing campaigns designed to increase traffic to in product pages, engagement with new offers and encourage conversion ensuring all customers are engaged throughout their lifecycle.
  • Collaborate with other CRM Program Managers to contribute to the email marketing strategy, including content, messaging, re-engagement efforts, and loyalty-building communications that improve the customer's journey.
  • Monitor, and report on the performance of email campaigns, providing applicable insights to improve future campaigns.
  • Work with product and consumer insights teams to ensure email campaigns align with customer journey milestones, product launches, main retention goals, and ongoing programs.
  • Ensure onboarding and engagement programs integrate with broader marketing strategies.
  • Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

Data AnalysisGoogle AnalyticsRESTful APIsReportingMarketingStrategic thinkingDigital MarketingCRMCustomer SuccessA/B testing

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