- Manage, build, and optimize campaigns at scale with a primary focus on Meta Ads.
- Expand advertising efforts into Google Search, Performance Max, and Demand Gen.
- Monitor performance metrics including CAC, ROAS, CTR, CPC, and LTV using Meta Ads Manager, GA4, and Hyros.
- Write direct-response copy for ads, email sequences, and landing pages.
- Personally create and edit static and video ad creatives using tools like Canva, ChatGPT, and CapCut.
- Improve landing page conversion rates with a focus on message match.
- Collaborate on SEO, organic social, affiliate, and offline marketing initiatives.
Canva