- Leverage existing content and events to generate qualified leads
- Grow and engage the online community towards a 500-member goal
- Manage the marketing team and external vendors, ensuring accountability and clear ownership
- Build and implement a new CRM system to automate follow-through
- Identify, develop, and activate new strategic partnerships such as Bar Associations
- Turn existing thought leadership content into measurable business opportunities
- Launch projects on time and maintain consistent progress on monthly goals
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