- Build and manage Klaviyo flows including triggers, conditional logic, segments, and A/B tests.
- Execute email and SMS campaigns while maintaining a structured marketing calendar.
- Monitor performance metrics with a primary focus on Revenue per Recipient (RPR).
- Grow and optimize subscriber lists, with a focus on lists under 25k.
- Collaborate with leadership on creative direction and ensure timely execution.
- Run small-budget tactical paid tests on Meta and Google with disciplined test design.
- Document and iterate workflows, incorporating AI tools where appropriate.