Own repeat and referral as outcomes, and set the level of ambition.
Design and ship journeys across signup, activation, first booking, post-trip, win-back, and referral — across email, SMS, WhatsApp, and in-product, with behaviour-based triggers and segmentation throughout.
Running a continuous experimentation program: segmentation, copy, timing, incentives, mechanics. A/B and multivariate testing where it makes sense. Reporting clearly and honestly on what's moved.
Building and rebuilding the referral mechanic until it compounds.
Setting up the AI-enabled side of the function: the automations, flows, prompts and operating model.
Working closely with product, performance marketing, content, and data — pulling in support where it'll help.
Owning the lifecycle dashboard and being the source of truth on the metrics above, working in GA4 and Hex (Hex experience is a plus).
Operating our CRM stack (currently HubSpot) and making the call on when and what to migrate to.
Artificial IntelligenceData AnalysisCRM+2 more
About Much Better Adventures
Much Better Adventures pioneers impact travel, connecting you with over 250 award-winning active outdoor adventures across 50+ countries. This B Corp-certified company empowers local businesses, protects wild places, and has been recognized as 'Best for Experiences 2022' and 'Travel Agent of the Year 2021'. They have raised $11.77 million in funding, with a recent 5 million Series A, and aim to book one million days of adventure by 2026. Join a community that rates group dynamics 5 stars, with 75% of customers traveling solo.
How We Work
You will thrive in a fully remote environment with flexible working arrangements. This team values entrepreneurial spirit, encouraging you to own new ideas from conception to execution. Expect company-wide meet-ups in inspiring, adventurous locations to connect with colleagues. You will contribute to a mission-driven company, making a tangible difference for small independent businesses and conservation efforts globally.
Why Join Us
Shape the growth of a leading brand in the adventure travel sector.
Contribute to a certified B Corp, making a real impact on local economies and wild places.
Experience our adventures firsthand with a free trip and annual travel voucher.
Work in a flexible, fully remote environment with strong autonomy and ownership.
Join an entrepreneurial team backed by Europe's leading investors and part-community owned.
Benefits & Perks
38 days paid holiday per year (including public holidays).
Competitive compensation and annual sales bonus.
Employee share option scheme, making you a part-owner.
One free trip within your first year, plus a 500 annual travel voucher.
30% employee discount and 15% friends and family travel discount.
Budget for remote working space setup and access to co-working spaces.
Up to 8% matched contribution pension scheme (UK employees).
Fully comprehensive AXA private healthcare scheme (UK employees).
Supportive maternity (16 weeks full pay) and paternity (4 weeks full pay) leave.