Global Paid Media Specialist

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Requirements:

• Proven success managing and scaling large budgets on performance marketing channels, with a strong track record in North American markets.
• Deep knowledge of North American and UK consumer behavior, market trends, and digital advertising best practices.
• Particularly deep knowledge and experience of Meta and Google Ads, including Search, Video, Display, Performance Max and Demand Gen campaigns.
• Proficient in analysing data using Excel or Google Sheets.
• Strong knowledge of website analytics tools like GA4 for tracking user behaviour and website performance.
• Strong understanding of audience targeting, bidding strategies, and campaign optimisation.
• Experience designing, executing, and analysing A/B tests and multivariate experiments.
• Ability to translate data into clear actionable insights for stakeholders.
• Strong communication skills for presenting data-driven strategies and results.
• Excellent at problem-solving, collaboration.

Responsibilities:

• Develop all paid marketing strategies across key international markets, including audience segmentation, creative testing, and campaign optimisations.
• Manage and optimise Meta Ad campaigns to drive growth, with a key focus on North America and UK markets.
• Support paid campaigns on additional platforms and markets, ensuring a consistent strategy across channels, such as Google Ads.
• Regularly monitor and analyse campaign performance, providing actionable insights and reporting key metrics to relevant stakeholders.
• Conduct experiments like A/B and incrementality testing to improve ad performance and customer acquisition.
• Collaborate with teams to develop effective localised ad creatives and align campaign strategies.