- Evaluate proposals and outlines with a focus on audience, Jobs-To-Be-Done, and competitive differentiation.
- Perform substantive edits to strengthen structure, clarity, flow, and learning outcomes.
- Ensure content moves beyond tutorials to deliver practical insights and real-world problem solving.
- Identify opportunities to create value through derived products like newsletters, short-form assets, and video/audio derivatives.
- Drive discoverability and title performance by managing product information and metadata.
- Manage relationships with authors and experts to ensure productive outcomes.
- Monitor content health post-publication using feedback, reviews, and market trends to recommend updates.