Marketing Specialist

5+ years in marketing, GTM, or growth roles with direct ownership and execution responsibility Demonstrated success in launching or scaling early-stage brands or verticals — ideally with B2B/tech products Deep understanding of content-led acquisition, buyer journeys, and executive-level packaging Strong instincts for format design and platform fit; especially for LinkedIn, Substack, and paid media Proven ability to plan and deliver multi-week, multi-channel GTM campaigns Hands-on with Google Ads, Meta, Canva, Descript, Notion, Typeform, Figma, and analytics tools Comfortable working with performance dashboards, interpreting data, and pivoting based on real signals Familiarity with newsletter funnels, audience segmentation, social targeting, and growth automation

Own and execute TechLeader’s GTM strategy across LinkedIn, X, YouTube, Substack, Medium, Reddit, and Circle Plan and publish high-signal content 5–6 times per week in sync with product launches Design and run integrated campaigns for each drop — case studies, tools, newsletter issues, events Coordinate AMA events, contributor co-promotions, quote drops, and partner spotlights Build and manage relationships with influencers, contributors, and external publications Strategically plan and optimize paid campaigns across LinkedIn, Google, and Meta to drive awareness, lead gen, and conversions Run targeted paid boosts and retargeting for high-performing content Leverage tools like ChatGPT, Claude, Descript, Synthesia, and Gamma to create multi-format content Clip videos, script posts, generate summaries, and automate visuals using AI workflows Build repeatable systems to convert raw interviews into distribution-ready assets Identify opportunities to streamline packaging, scheduling, and personalization with AI Define and track KPIs: reach, followers, signups, downloads, engagement, and conversions Set up dashboards for weekly reporting across social, newsletter, and product campaigns Analyze performance to refine copy, creatives, CTAs, formats, and platform mix Translate user and campaign signal into actionable GTM and product recommendations Maintain a 30-day rolling content calendar in collaboration with editorial and design Repurpose product insights into carousels, shorts, threads, clips, landing pages, and tools Coordinate contributor assets and timelines for each campaign Support blog, Substack, and Medium with optimized, scheduled content Develop and document repeatable playbooks for distribution and amplification Engage contributors across LinkedIn, Circle, and Reddit — including DMs, tags, and promotion loops Monitor and respond to inbound comments, DMs, and community feedback Seed and participate in relevant GenAI discussions (Slack, Discord, Reddit, etc.) Manage AMA logistics, contributor interactions, and occasional community surveys