- Define and prioritise the website growth roadmap against pipeline and acquisition goals.
- Conduct conversion optimisation across all key journeys: homepage, product pages, pricing, trial and demo flows.
- Drive experimentation velocity, with AI tooling compressing the time between idea and insight.
- Design and build pages from concept to launch, using Hubspot CMS with strong HTML, CSS, and JS fundamentals.
- Develop technical page architecture that supports both search and AI visibility (schema markup, information hierarchy, structured data).
- Monitor and improve website performance, including Core Web Vitals, technical health, and load speed.
- Utilize GA4, heatmaps, and session data to generate insights and inform decisions.
- Manage CMS architecture and scalability for fast updates and consistent quality.
- Generate and pressure-test CRO hypotheses using AI.
- Brief and iterate page variants at speed and automate routine audits and performance checks.
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