Director of Product Marketing

Posted 8 days agoViewed

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💎 Seniority level: Director, 5+ years

📍 Location: North America

💸 Salary: 200000.0 - 250000.0 USD per year

🔍 Industry: Blockchain

🏢 Company: Eigen Labs

⏳ Experience: 5+ years

🪄 Skills: BlockchainCloud ComputingData AnalysisEthereumProduct ManagementCommunication SkillsAnalytical SkillsRESTful APIsCross-functional collaborationMarket ResearchMarketingStrategic thinkingDigital MarketingBudget management

Requirements:

5+ years in technical product marketing product management roles, with a deep understanding of the motivations and needs of developer audiences.
Relevant experience driving adoption and engagement for cloud services is a plus.
A familiarity of the Ethereum developer ecosystem and its core technical audiences. Strong candidate will have direct experience marketing for a crypto developer ecosystem

Responsibilities:

Drive the end-to-end strategy and execution for product launches, owning the cross-functional release marketing calendar and ensuring high-impact rollouts across channels, aligned with our evolving platform and AVS offerings.
Craft compelling, technically grounded narratives that differentiate EigenLayer in the market—translating complex concepts into clear value propositions tailored to developers, operators, partners, and the broader ecosystem.
Continuously test, refine, and optimize the programs and assets that fuel product growth—from collateral and events to website and co-marketing—while leveraging competitive insights and ecosystem metrics to inform strategy

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