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Director of Product Marketing

Posted 3 days agoViewed

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πŸ’Ž Seniority level: Director, 3-5 years

πŸ“ Location: United States, United Kingdom, Germany, Spain, Netherlands

πŸ” Industry: Software Development

🏒 Company: LocalStackπŸ‘₯ 11-50πŸ’° $25,000,000 Series A 3 months agoCloud ComputingInformation TechnologySoftware

πŸ—£οΈ Languages: English

⏳ Experience: 3-5 years

πŸͺ„ Skills: AWSLeadershipCloud ComputingData AnalysisProduct ManagementProduct DevelopmentProduct AnalyticsStrategic ManagementSEODevOpsSales experienceMarket ResearchMarketingTeam managementDigital MarketingCustomer SuccessSaaSBudget management

Requirements:
  • Experience in a similar role, with preference given to candidates with direct experience in our domain
  • Data driven leader with experience setting up systematic tracking
  • Able to adapt to a new domain or new target personas
  • Strategic & Growth mindset
  • Empathetic (able to be in the shoes of the customer)
  • Active on social media, at industry events, and in relevant communities
Responsibilities:
  • Scale and build out our product marketing team (incl. devrel, content marketing, events, sales enablement etc)
  • Create a scalable PLG motion to maximize overall revenue, leveraging continued self-serve growth while seamlessly handing off high-value opportunities to sales when appropriate
  • Elevate enterprise trust and credibility: elevate the visibility, image and recognition of LocalStack as a brand amongst mid market and enterprise segment
  • Maximise efforts of our Sales team by driving optimal enterprise sales messaging, positioning and materials.
  • Create the PMM strategy for new product launches
  • Drive bottom up and top down motion to maximise conversions to paid users
  • Drive messaging, market approach and positioning for LocalStack, including existing and new products, keeping in mind different personas
  • Create, track and drive the core KPIs for the team
  • Optimise ROI for a conservative marketing budget
  • Expand on existing marketing partnerships and create new ones (incl. blog posts, conferences, speaking opportunities etc)
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