Director of Product Marketing

Posted about 1 month agoViewed

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💎 Seniority level: Director, 3-5 years

📍 Location: United States, United Kingdom, Germany, Spain, Netherlands

💸 Salary: 220000.0 - 250000.0 USD per year

🔍 Industry: Cloud Development

🏢 Company: LocalStack👥 11-50💰 $25,000,000 Series A 5 months agoCloud Computing Information Technology Software

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: AWSLeadershipCloud ComputingData AnalysisProduct ManagementProduct DevelopmentProduct AnalyticsStrategic ManagementSEODevOpsSales experienceMarket ResearchMarketingTeam managementDigital MarketingCustomer SuccessSaaSBudget management

Requirements:

Experience in a similar role, with preference given to candidates with direct experience in our domain
Data driven leader with experience setting up systematic tracking
Able to adapt to a new domain or new target personas
Strategic & Growth mindset
Empathetic (able to be in the shoes of the customer)
Active on social media, at industry events, and in relevant communities

Responsibilities:

Scale and build out our product marketing team (incl. devrel, content marketing, events, sales enablement etc)
Create a scalable PLG motion to maximize overall revenue, leveraging continued self-serve growth while seamlessly handing off high-value opportunities to sales when appropriate
Elevate enterprise trust and credibility: elevate the visibility, image and recognition of LocalStack as a brand amongst mid market and enterprise segment
Maximise efforts of our Sales team by driving optimal enterprise sales messaging, positioning and materials.
Create the PMM strategy for new product launches
Drive bottom up and top down motion to maximise conversions to paid users
Drive messaging, market approach and positioning for LocalStack, including existing and new products, keeping in mind different personas
Create, track and drive the core KPIs for the team
Optimise ROI for a conservative marketing budget
Expand on existing marketing partnerships and create new ones (incl. blog posts, conferences, speaking opportunities etc)

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