Director of Product Marketing, L&D Solutions

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Requirements:

• 8+ years of experience in solutions marketing, product marketing, or go-to-market roles in B2B SaaS—ideally with experience targeting HR, L&D, or enablement functions.
• Proven ability to craft solution narratives that are deeply rooted in customer problems and tied to real business outcomes.
• A strong understanding of the L&D function—its goals, tools, content needs, and measurement models.
• Experience partnering with Product and Engineering teams to shape features and communicate technical value in simple, compelling ways.
• Skilled at working cross-functionally with Sales, Enablement, and Customer Success to ensure messaging consistency and solution adoption.
• A confident communicator and storyteller who can inspire internal teams and external buyers alike.

Responsibilities:

• Own the strategy, messaging, and packaging for all Smartcat solutions designed for L&D leaders and learning teams, with a focus on Director+ personas.
• Define and evolve value propositions that clearly articulate how Smartcat helps organizations onboard faster, localize learning content instantly, and scale knowledge sharing across global teams.
• Partner with Product and Growth to shape how platform capabilities are translated into end-to-end learning solutions that solve real-world talent development challenges.
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
• Deliver compelling content that brings solutions to life—playbooks, customer stories, learning transformation briefs, and more.
• Conduct research to deeply understand the L&D persona, use cases, and buying behavior, and feed that insight into messaging, roadmap, and go-to-market plans.
• Lead product launches related to learning and enablement solutions, driving GTM strategy, internal enablement, and cross-functional alignment.
• Collaborate with Product to ensure L&D use cases are prioritized, understood, and well-represented in roadmap conversations and product development.