- Own conversion optimization across the marketing website, including homepage, product and solution pages, pricing paths, and demo/trial entry points.
- Build a scalable landing-page system for priority campaigns, personas, use cases, and product narratives.
- Optimize visibility across traditional search engines and AI answer engines by producing high-quality, SEO/GEO-optimized content.
- Act as a Growth Automation Designer by defining and building AI-powered tools to streamline marketing team processes.
- Establish a structured experimentation program to measure and improve website performance.
- Partner cross-functionally with Data, Marketing, Sales, RevOps, and Product teams to drive website growth.