- Build and send list emails and sequences in Pardot and Knak, including webinar, enterprise, marketer, partner, and event campaigns.
- Build and optimize nurture programs in Engagement Studio by segment and lifecycle stage.
- Set up webinars, including registration forms, Zuddl-to-Pardot sync, campaign IDs, reminders, and follow-up.
- Load lead lists with the appropriate campaign, source, and consent, and manage request intake, SLA, and launch QA.
- Administer Pardot and its Salesforce sync, including users, connectors, field mapping, and campaign member status.
- Manage integrations across Pardot, Salesforce, the website, Zuddl, Knak, Meta, and Google Ads.
- Run Clay enrichment waterfalls, list building, and signal tables that feed BDR routing.
- Own lead scoring, lifecycle stages, and handoff rules to BDRs and AEs.
- Maintain data quality, campaign taxonomy, UTM standards, and GDPR consent records; write SQL and build funnel and pipeline reports.
- Create templates, automate repeat requests, write playbooks, train marketers, and report on operational and campaign performance.
SQLSalesforce