- Own top-of-funnel demand generation with a focus on leads, MQLs, and pipeline creation.
- Develop and execute demand generation strategy by identifying funnel gaps and deploying solutions.
- Manage paid campaigns through agency partners while researching and piloting new channels.
- Plan and execute field marketing programs, including conferences and executive events.
- Build and maintain lead and MQL forecasting models.
- Recommend greenfield opportunities and pilot performance tests.
- Own campaign operations including lead flow, routing logic, and data integrity across the marketing tech stack.