- Manage the day-to-day relationship with the paid media agency, including priorities, campaign briefs, creative and targeting reviews, and performance goals.
- Review LinkedIn and Google campaign results with the agency and drive optimizations and new tests.
- Track paid spend against monthly and quarterly plans, flag pacing problems, and recommend budget shifts.
- Run tests on new paid channels, creative, and messaging, and report whether results should be scaled.
- Develop email nurture tracks, triggered journeys, and campaign sends in HubSpot.
- Build segmented, behavior-based email programs and test subject lines, content, and timing.
- Plan and manage conferences, webinars, and field marketing events, including promotion, registration, logistics, and follow-up.
- Develop post-event playbooks and lead routing.
- Track leads through Lead, MQL, Meeting, and Opportunity stages and report results to marketing leadership.
- Work with RevOps and the SDR team to identify and fix lead-quality or routing problems.
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