Director of Product Marketing, USA, Remote

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Requirements:

• 7+ years in B2B SaaS product marketing with experience owning end-to-end GTM.
• Experience in nonprofit tech, fintech, or growth-stage startups.
• A natural storyteller with strong writing chops and a strategic mind.
• Adept at working cross-functionally in fast-moving, high-growth environments.
• Strong understanding of marketing funnels, sales cycles, and customer journeys.
• Confident and collaborative—comfortable leading conversations with Product, Sales, and Exec teams.
• Deeply curious, data-driven, and energized by purpose-driven work.

Responsibilities:

• Define and continuously evolve product positioning and messaging across buyer personas and verticals.
• Transform complex features into clear, benefit-driven narratives that resonate across channels.
• Partner closely with Product and Sales to ensure message-market fit.
• Build and lead launch strategies for new features and product releases.
• Collaborate with Demand Gen, Content, and RevOps to drive awareness, adoption, and revenue impact.
• Define launch success metrics and optimize accordingly.
• Equip Sales and Success teams with materials that convert: battle cards, one-pagers, pitch decks, FAQs.
• Gather insights from customers, prospects, and the field to inform strategy and improve messaging.
• Own competitive intelligence and positioning frameworks.
• Be the expert on our customers, competitors, and market trends.
• Influence roadmap decisions with qualitative and quantitative insights.
• Drive alignment between product capabilities and market needs.