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Marketing Manager

Posted 18 days agoViewed

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💎 Seniority level: Manager, 6+ years

🔍 Industry: SaaS Marketing

🏢 Company: Smallstep👥 11-50💰 $19,000,000 Series A about 3 years agoOpen SourceIdentity ManagementNetwork SecuritySoftware

🗣️ Languages: English

⏳ Experience: 6+ years

Requirements:
  • 6+ years in digital marketing with hands on experience defining, leading, executing paid search/SEO, display, social, media campaigns
  • 2+ years working in technology / SaaS marketing
  • Strong understanding of the sales and marketing funnel; proven success of growing an audience and understanding how to convert it into sales opportunities & revenue
  • Experience with delivering content across key digital platforms, including but not limited to Facebook, Instagram, Google, LinkedIn, Twitter and YouTube
  • Experience creating and distributing content of all types (blog, video, social, sales presentations, competitive, etc)
  • Work closely with technical teams to deliver on innovative narratives and campaigns for social media channels
  • Knowledge of modern cloud architectures and popular development tools, platforms, and/or relevant frameworks a plus
Responsibilities:
  • Execute on Go To Market strategy for Smallstep including digital marketing, analytics, webinars + virtual events, and partnerships/co-marketing campaigns
  • Identify appropriate channels to reach CISOs, IT and Operations professionals, and security engineers; coordinate PPC, creation of content and collateral, campaign execution and spend optimization
  • Develop data-driven, multi-channel marketing strategies to acquire and retain users for Smallstep including Email/SMS, Paid Social/Search, and SEO
  • Design performance reports and dashboards to influence strategy and demand planning, increase conversion metrics and optimize campaign performance
  • Manage and analyze campaign KPIs; CAC, ROAS, LTV, ROI, team sign-ups, & revenue attribution
  • Work with founder and executive team to engage with tech community via live or virtual events with the goal of identifying potential customer opportunities
  • Source and provide strategic oversight to agency partners
  • Work cross-functionally to develop product story-telling and engaging customer journey funnels across the Smallstep platform
  • Devise innovative ways to engage audiences, including establishing market intelligence, audience personas and digital user journeys
  • Liaison with the Design team to inform them of campaign performance and strategize on creative development with customer-centric direction;
  • Report to executives and key stakeholders on high level wins, challenges, and future plans strategies.
  • Utilize a data-driven approach to run marketing experiments and implement attribution models and reporting systems to support business decisions
  • Explore new channels and platforms to explore untapped opportunities
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