Apply📍 United States
🧭 Full-Time
🔍 Healthcare
- 5+ years of hands-on experience in growth marketing, digital marketing, or a related role within a healthcare, technology or software company.
- Proven track record of developing and executing successful growth marketing strategies that have driven significant revenue growth.
- Deep understanding of digital marketing channels, including paid advertising (e.g., Google Ads, social media advertising), SEO, content marketing, email marketing, and social media.
- Experience in planning and managing events, like trade show exhibits.
- Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, Mixpanel, Tableau) and A/B testing platforms.
- Excellent communication, collaboration, and presentation skills.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Ability to work independently and as part of a team, with a strong focus on results.
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Experience mentoring or leading junior marketing team members.
- Develop and execute high-impact growth opportunities across various marketing channels, including digital advertising, content marketing, email marketing, social media, partnerships, and events.
- Develop and execute comprehensive growth marketing strategies aligned with company objectives and unique target audience needs, focusing on user acquisition, activation, retention, and revenue growth.
- Develop and execute multi-channel marketing campaigns across appropriate channels (e.g., paid advertising, SEO, content marketing, email marketing, social media, events, etc.).
- Maintain a comprehensive content calendar as well as develop content such as blogs, social media, and other high-value content for the different audiences.
- Support planning for trade show exhibits and sponsorships.
- Stay up-to-date on the healthcare industry trends related to our CE Broker solution and identify topics of interest to our various audiences.
- Analyze data from multiple sources (e.g., marketing automation platforms, web analytics, CRM) to identify trends, insights, and opportunities for optimization.
- Manage and optimize marketing budgets to maximize ROI and achieve growth targets.
- Develop and maintain a deep understanding of the company’s target audience, customer journey, and competitive landscape to inform marketing decisions.
- Develop and maintain detailed reporting dashboards to track key performance indicators (KPIs) and provide regular updates to stakeholders.
- Stay up-to-date on the latest growth marketing trends, technologies, and best practices, and proactively identify opportunities to implement new approaches.
- Mentor and guide junior marketing team members, sharing your expertise and providing feedback on their work.
- Partner with sales to align marketing and sales efforts, ensuring a seamless customer journey and maximizing lead generation and conversion.
Project ManagementData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationCommunication SkillsAnalytical SkillsCollaborationSEORESTful APIsMentoringSales experienceData visualizationMarketingLead GenerationStrategic thinkingDigital MarketingCRMWordPressCustomer SuccessBudget managementA/B testing
Posted 3 days ago
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