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Performance Marketing Manager

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💎 Seniority level: Manager, 3-5+ yrs

📍 Location: USA

🔍 Industry: GPS tracking

🏢 Company: Hapn👥 51-100InternetMobile AppsGPS

🗣️ Languages: English

⏳ Experience: 3-5+ yrs

🪄 Skills: Excel VBAGoogle AnalyticsAmazon Web ServicesAnalytical SkillsMicrosoft ExcelReportingData visualizationDigital MarketingData analyticsBudget managementA/B testing

Requirements:
  • 3‑5+ yrs running performance marketing budgets ≥ $100 k/mo with profit accountability.
  • Expert in Amazon Ads & Amazon DSP (audience setup, ASIN retargeting, AMC query basics).
  • Proven results scaling DTC or marketplace brands on at least two of: Google, Meta, Walmart.
  • Advanced Excel/Sheets (lookups, pivot, power query).
  • Analytical mindset: fluent in ROAS, MER, LTV/CAC, incrementality, and statistical significance.
Responsibilities:
  • Plan and manage ≥ $100 k/mo across Amazon Sponsored Ads, Amazon DSP, Google Ads (Search, Shopping, YouTube), Walmart Connect, and Meta.
  • Own bid strategy, audience segmentation, negative keyword hygiene, and budget pacing.
  • Build and maintain campaign structures already in place; refactor only when data proves uplift.
  • Design and run rapid A/B experiments (copy, creatives, audiences, placements); translate results into next iterations.
  • Deliver weekly performance reports with clear actions and ROAS/CAC context.
  • Partner with Content & Marketplace leads to align keyword lists, competitor targeting, and creative refreshes.
  • Monitor attribution paths (Amazon Marketing Cloud, GA4, post‑purchase surveys) to refine spend allocation.
  • Stay current on platform betas, algorithm shifts, and industry best practices; educate the team.
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