Senior Performance Marketing Manager

Posted 18 days agoViewed

💎 Seniority level: Senior, 5+ years

📍 Location: United States, Canada

💸 Salary: 129500.0 - 188500.0 USD per year

🔍 Industry: Marketing

🏢 Company: Webflow👥 501-1000💰 $120,000,000 Series C about 3 years ago🫂 Last layoff 10 months agoCMS Web Hosting Web Design

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: SQLData AnalysisHTMLJavascriptMarketingA/B testing

5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
Have managed at least +million in annual paid media spend across multiple platforms with proven impact.
Possess the ability to analyze campaign data, extract insights, and refine campaign strategies.
Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning.
Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
Are fluent in using and evaluating various attribution models to inform marketing decisions.

Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.

Posted 20 days ago

📍 Canada

🧭 Full-Time

💸 121000.0 - 163600.0 USD per year

🔍 Software Development

🔧 Requirements

An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses
Hands-on experience in paid search and SEO, with an emphasis on SaaS customer acquisition
Expertise in ad platforms such as Meta, Google Ads and Bing Ads
Deep Google Tag Manager knowledge
A proven track record of directly and effectively managing a $10M+ performance marketing budget and being responsible for revenue targets
Experience nurturing a consistent testing process and culture
Ability to extract and action meaningful insights from analytics platforms (e.g. Tableau, Data Studio, Google Analytics, Power BI, Looker)
Proven ability to translate business objectives into acquisition strategies with meaningful KPIs
Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
Demonstrated ability to work with cross-functional teams and communicate proactively
Self-motivated with the ability to effectively prioritize, work independently, and learn quickly
Excellent communication skills with a passion for using data to tell compelling stories to senior leadership

💡 Responsibilities

Lead the planning, execution, and optimization of multi-channel marketing strategies—including paid and organic channels—to drive customer acquisition, meet growth targets, and support the specific goals of cross-functional stakeholders
Develop and manage strategic plans and budgets for various marketing channels, ensuring resources are allocated efficiently to maximize performance and impact
Analyze customer behaviour and channel performance data to generate insights, develop testing hypotheses, and identify opportunities to improve conversion rates and accelerate revenue growth
Forecast and monitor key performance metrics with a strong emphasis on cost-effectiveness and return on investment
Oversee multiple concurrent campaigns and optimization efforts across platforms, ensuring all projects remain on schedule, within scope, and aligned with broader business objectives
Collaborate closely with teams across Jobber—including Business Analytics, Sales, Lifecycle, and Product Marketing—to deliver integrated, results-driven initiatives
Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team to guide ongoing planning and execution

Data AnalysisGoogle AnalyticsTableauSEOMarketingDigital MarketingBudget managementA/B testing

Posted 20 days ago