Senior Performance Marketing Manager

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Requirements:

• An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses
• Hands-on experience in paid search and SEO, with an emphasis on SaaS customer acquisition
• Expertise in ad platforms such as Meta, Google Ads and Bing Ads
• Deep Google Tag Manager knowledge
• A proven track record of directly and effectively managing a $10M+ performance marketing budget and being responsible for revenue targets
• Experience nurturing a consistent testing process and culture
• Ability to extract and action meaningful insights from analytics platforms (e.g. Tableau, Data Studio, Google Analytics, Power BI, Looker)
• Proven ability to translate business objectives into acquisition strategies with meaningful KPIs
• Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
• Demonstrated ability to work with cross-functional teams and communicate proactively
• Self-motivated with the ability to effectively prioritize, work independently, and learn quickly
• Excellent communication skills with a passion for using data to tell compelling stories to senior leadership

Responsibilities:

• Lead the planning, execution, and optimization of multi-channel marketing strategies—including paid and organic channels—to drive customer acquisition, meet growth targets, and support the specific goals of cross-functional stakeholders
• Develop and manage strategic plans and budgets for various marketing channels, ensuring resources are allocated efficiently to maximize performance and impact
• Analyze customer behaviour and channel performance data to generate insights, develop testing hypotheses, and identify opportunities to improve conversion rates and accelerate revenue growth
• Forecast and monitor key performance metrics with a strong emphasis on cost-effectiveness and return on investment
• Oversee multiple concurrent campaigns and optimization efforts across platforms, ensuring all projects remain on schedule, within scope, and aligned with broader business objectives
• Collaborate closely with teams across Jobber—including Business Analytics, Sales, Lifecycle, and Product Marketing—to deliver integrated, results-driven initiatives
• Provide regular updates, share performance insights, and communicate strategic recommendations to key stakeholders and the wider marketing team to guide ongoing planning and execution