Performance Marketing Manager, Paid Social

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Requirements:

• 3+ years of digital marketing experience in the DTC/e-comm industry.
• 2+ years managing paid social budgets of at least $100K/month on Meta.
• 1+ years writing creative briefs to inform paid social ad strategy.
• Experience using data visualization tools (e.g., Looker, Tableau) for analysis.
• Detail-oriented, organized, and proactive in improving processes.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Strong action orientation with a focus on making an impact.

Responsibilities:

• Drive revenue through paid social channels, acquiring new customers and engaging existing ones on platforms such as Facebook, Instagram, and TikTok.
• Set up, manage, and optimize paid social campaigns, requiring occasional weekend monitoring.
• Report on channel performance, pulling data daily and creating a reporting process for the team.
• Develop and maintain a testing roadmap for creative, audience, and placements.
• Collaborate with Creative, Analytics, Influencer, and Optimization teams to improve campaign performance.
• Work with Merchandising & Inventory teams to prioritize ads based on inventory levels.
• Manage relationships with external ad reps and networks to stay updated on best practices.