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🧭 Full-Time
💸 80000.0 - 112000.0 USD per year
- Proven experience (typically 3+ years) in performance marketing roles, with a strong track record of driving measurable results.
- Mastery of Google Ads and a deep understanding of other digital marketing channels and their respective best practices.
- Hands-on experience with other key advertising platforms (e.g., Meta Ads, LinkedIn Ads).
- Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making.
- Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
- Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously.
- Strong communication and presentation skills, with the ability to convey complex information clearly and concisely.
- Experience with marketing automation platforms and CRM systems is a plus.
- Develop, implement, and manage performance marketing strategies across various channels, including but not limited to mastering paid search (specifically Google Ads), paid social, display advertising, and affiliate marketing.
- Plan and execute campaigns, ensuring they are aligned with business objectives and target audiences.
- Continuously monitor and analyze campaign performance with a strong comfort level with data, identifying key trends, insights, and opportunities for optimization.
- Manage 8-figure annual budgets effectively, ensuring efficient allocation of resources and maximizing return on investment (ROI).
- Conduct A/B testing and other experiments with strong attention to detail to improve ad creative, landing pages, and overall campaign effectiveness.
- Collaborate closely with cross-functional teams, including Marketing, Sales, and Product, to ensure cohesive strategies and messaging.
- Demonstrate an eagerness to learn and stay up-to-date with the latest trends and best practices in performance marketing and the broader digital landscape.
- Take ownership of tasks and processes from inception to completion, ensuring high-quality execution.
- Proactively bring new ideas and opportunities to the table for campaign and overall growth, going beyond simply executing existing plans.
- Generate regular performance reports and present findings to stakeholders, taking a strong sense of ownership for campaign results, even when external factors may influence outcomes.
- Identify and evaluate new performance marketing channels and technologies.
- Manage relationships with external vendors and agencies.
Data AnalysisGoogle AnalyticsRESTful APIsMarketingDigital MarketingCRMBudget managementA/B testing
Posted 24 days ago
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