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Content Marketing Manager

Posted 4 days agoViewed

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💎 Seniority level: Manager, 4–7 years

🔍 Industry: Energy

🏢 Company: Amperon👥 51-100💰 $20,000,000 Series B over 1 year agoArtificial Intelligence (AI)Test and MeasurementEnergy

🗣️ Languages: English

⏳ Experience: 4–7 years

Requirements:
  • 4–7 years in B2B content marketing
  • Proven ability to develop content strategies and manage campaign execution across multiple channels
  • Strong writing, editing, and messaging skills with an editorial eye for detail and tone
  • Experience collaborating with demand generation and sales to create conversion-optimized content
  • Comfortable with content performance metrics and using tools like Google Analytics and HubSpot and tools to track ROI
  • Familiarity with tools like HubSpot, Canva, Webflow
  • Energy or power markets experience is strongly preferred
Responsibilities:
  • Develop and manage a content calendar aligned to business objectives, buyer personas, and funnel stages, prioritizing top-of-funnel content that fuels demand generation campaigns
  • Create and manage high-impact content end-to-end, including blogs, emails, whitepapers, case studies, landing pages, product one-pagers, and videos that convert
  • Partner with demand generation manager, sales, and product marketing teams to ensure content supports campaign themes and GTM priorities
  • Build integrated content and email campaigns that drive awareness, lead generation, engagement, and increase lead conversion
  • Continuously measure performance and optimize content/campaigns, using data to refine formats, topics, and distribution channels with a focus on improving pipeline and conversion rates
  • Map content to the buyer’s journey to build assets that supports every stage of the funnel, including working with sales and customer success to create content that moves prospects through the sales funnel and increases customer retention and expansion
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