- Customer CRM strategy and optimization: Running structured engagements with RevenueCat customers and prospects - auditing their lifecycle setups, designing engagement frameworks, advising on messaging strategy, and helping them connect RevenueCat subscription events to their CRM platforms for better segmentation, timing, and personalization.
- Product feedback and influence: Being the internal voice of the lifecycle marketer. Providing continuous input to Product and Engineering on how our integrations, event triggers, and data payloads need to evolve based on what you see across real customer use cases.
- Playbooks and reusable frameworks: Codifying what works into scalable assets - onboarding sequence templates, churn prevention playbooks, win-back campaign guides, segmentation frameworks - that CSMs, Sales, and customers can use without needing you in the room.
- Educational content and public thought leadership: Partnering with our Advocacy and Content teams to turn real engagement learnings into blog posts, webinars, conference talks, teardowns, and guides. Being a visible, credible voice on mobile lifecycle marketing for the RevenueCat community and the broader app ecosystem.
- Internal enablement: Helping Sales, Customer Success, and Support teams speak intelligently about CRM and retention - so every customer-facing conversation at RevenueCat can go deeper on engagement, not just infrastructure.
CRMA/B testing