Senior Content Marketing Manager

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💎 Seniority level: Senior

📍 Location: United States, Canada

🔍 Industry: B2B SaaS

🗣️ Languages: English

🪄 Skills: Content creationContent managementCommunication SkillsCustomer serviceSEOWritingMarketingDigital Marketing

Requirements:

Experience effectively championing for content marketing’s contribution to pipeline and revenue through SEO, Organic Social, and the valuable content that ties together Awareness, Demand Generation, and Sales efforts.
Hands-on experience in SEO, with a strong track record of driving improvements to search engine rankings.
Experience producing a high volume of high quality written content.
Demonstrated ability to create a high volume of content without sacrificing quality by leveraging contribution internally, externally, and using AI.
Experience managing relationships with external content contributors is a must.
Experience in B2B SaaS is required.

Responsibilities:

Own all content on the Ethena marketing website, ensuring resonance with Ethena’s audience, including the associated website analytics, SEO optimization, and messaging testing.
Editorial oversight of the Ethena blog, while also writing the majority of company blog posts, and also managing the pipeline of occasional contributions from employees, customers, and advisors.
Manage Ethena’s SEO strategy and own its performance including goal setting and ensuring progress against goals.
Own Ethena’s social media presence with a focus on growing its following on LinkedIn.
Manage cross-functional relationships with internal subject matter experts to ensure editorial content is educational and inspirational for Ethena’s audience and is never over-indexed on self-serving content.
Contribute to the Ethena brand style guide, owning tone and voice from a marketing perspective.
Produce a steady cadence of Demand Generation and Sales oriented assets (eg. checklists, guides, templates, research reports, case studies), working with the VP of Marketing to ensure gaps in the buyer’s journey are filled as needed.
Serve as editor for Demand Generation content, reviewing email and ad copy as needed ensuring consistency of tone and brand voice.
Oversight of company PR efforts, occasionally writing Press Releases as needed.

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