Paid Media Manager

Posted 30 days agoViewed

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💎 Seniority level: Manager, 5 years

📍 Location: United States

💸 Salary: 100000.0 - 120000.0 USD per year

🏢 Company: Prokeep👥 51-100💰 $25,000,000 Series A 7 months agoB2B Information Technology Software

⏳ Experience: 5 years

🪄 Skills: Google AnalyticsDigital MarketingBudget managementA/B testing

Requirements:

5 years of experience in B2B paid media management or digital advertising.
Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
Strong understanding of paid media strategies, tactics, and optimization techniques.
Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
Strong attention to detail and organisational skills.
Experience with A/B testing and conversion rate optimization.
Excellent written and verbal communication skills.
Ability to manage multiple campaigns and priorities simultaneously.
Certifications in relevant platforms (e.g., Google Ads certification) are a plus.
Familiarity with marketing analytics tools such as Google Analytics & HubSpot.

Responsibilities:

Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, AMB Platforms and more.
Collaborate with the Marketing and Content teams to align paid campaigns with overall marketing objectives and messaging.
Conduct keyword research, ad copy creation, and landing page optimization to drive campaign effectiveness.
Set up, monitor, and optimize paid media campaigns to ensure they meet performance goals.
Analyse campaign data to identify trends, insights, and opportunities for optimization.
Manage budgets, bidding strategies, and targeting to maximise campaign ROI.
Identify growth and scale opportunities to engage with agencies, and manage agency relationships and outcomes
Stay updated on industry trends and platform changes to implement best practices.
Collaborate with designers and copywriters to create engaging ad creatives.
Implement A/B testing strategies to improve ad performance and conversion rates.
Provide regular performance reports and insights to stakeholders.
Stay current with emerging paid media trends and technologies.

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