Paid Media Manager

Posted 5 months agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: United States, EST, CET

🔍 Industry: Software and technology for manufactured complex products

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisGoogle AnalyticsBudget managementA/B testing

Requirements:

3+ years of experience managing paid media campaigns, focusing on Google Ads and LinkedIn Ads.
Proven experience in B2B search engine marketing (SEM) and programmatic advertising.
Strong understanding of analytics platforms like Google Analytics and HubSpot.
Experience in optimizing campaigns for various marketing objectives.
Knowledge of various paid media platforms, targeting strategies, and ad formats.
Proficiency in data analysis and performance reporting tools.
Excellent communication skills for presenting complex data.

Responsibilities:

Develop and execute data-driven paid media strategies across various digital platforms.
Create, manage, and optimize paid campaigns to meet company objectives.
Conduct market and audience research for effective targeting.
Manage budgets and monitor spending for optimal performance.
Collaborate with creative teams for ad copy and visuals.
Implement A/B testing to improve ad performance.
Use analytics platforms to track and report campaign performance.
Continuously monitor and optimize campaigns based on performance.

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