Bobbie

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📍 United States

🧭 Full-Time

💸 125000.0 - 150000.0 USD per year

🔍 ECommerce

  • 10+ years of experience in creative performance strategy, growth marketing, or a related field (CPG, eCommerce, or agency experience preferred).
  • Deep understanding of performance-driven creative—how storytelling, design, and messaging impact conversion and retention.
  • Experience working with paid agencies and knowledge of social ad platforms (Meta, TikTok, YouTube, Google, etc.) and their best practices.
  • Strong ability to translate consumer insights and data into impactful creative strategies.
  • A strong point of view on what makes great, engaging creative—and the ability to back it up with research and performance data.
  • Experience directing creatives against clear briefs
  • A passion for experimentation, iteration, and harnessing the power of storytelling to drive results.
  • Develop and execute creative strategies that drive awareness, engagement, and conversion across paid, organic, and owned channels.
  • Partner with growth, marketing and creative teams to optimize performance campaigns with best-in-class creative tailored for each platform (Meta, TikTok, YouTube, email, etc.).
  • Analyze creative performance data daily to uncover insights, drive optimization testing, and inform new testing frameworks.
  • Lead creative ideation and concepting for key marketing initiatives, including product launches, seasonal campaigns, and brand partnerships.
  • Stay ahead of digital trends and platform-specific best practices to ensure Bobbie’s creative is fresh, engaging, and high-performing.
  • Collaborate with design, copy, and video teams to bring creative concepts to life in a way that balances brand storytelling with performance needs.
  • Define, track, and report on key creative KPIs, helping refine future strategies based on performance insights.

Data AnalysisGoogle AnalyticsStrategyCommunication SkillsAnalytical SkillsSEORESTful APIsWritten communicationData visualizationMarketingStrategic thinkingDigital MarketingA/B testing

Posted 22 days ago
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🔥 FP&A Lead
Posted about 1 month ago

📍 SF/Bay Area, Seattle, NYC, Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento, Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities

💸 125000.0 - 150000.0 USD per year

🔍 Infant formula and parenting

  • 5-7 years of experience in FP&A or related fields, preferably with demonstrated expertise in cost accounting and manufacturing analytics.
  • Experience in a leadership role, with the ability to mentor and develop team members.
  • Strong analytical and financial modeling skills, with the ability to synthesize raw data into actionable insights.
  • A strategic mindset paired with a hands-on approach; comfortable working at both macro and detailed levels.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across all levels of the organization.
  • Advanced proficiency in ERP, Financial Tools and Systems (Oracle Netsuite, Google Sheets, Google Slides, Excel, PowerPoint).
  • A commitment to excellence and a passion for Bobbie’s mission.
  • Lead financial planning and analysis activities: Support quarterly and annual budgeting processes and provide strategic recommendations based on financial insights.
  • Support Manufacturing analytics: Develop and analyze Operation KPIs at our manufacturing facility and make recommendations for efficiencies.
  • Support executive reporting: Prepare monthly business review materials, board presentations, and investor decks.
  • Forecasting and modeling: Manage and update the company model to reflect current and future business scenarios. Provide scenario and sensitivity analyses to assess risks and opportunities.
  • People Leadership: Lead and mentor a direct report while fostering a collaborative team culture.
  • Improve decision-making: Develop business cases for new investments, markets, and business lines, ensuring alignment with company strategy and goals.
  • Streamline processes: Identify and implement opportunities to automate business and financial processes for greater efficiency.

LeadershipData AnalysisAnalytical SkillsMicrosoft ExcelFinancial analysisPowerPoint

Posted about 1 month ago
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