- Own Bobbie's content ecosystem, identifying opportunities to repurpose, adapt, and extend content across channels to maximize impact.
- Serve as the steward of Bobbie's brand voice, messaging standards, and editorial quality across all consumer-facing communications.
- Establish content guidelines and review processes that ensure clarity, consistency, and accuracy.
- Lead Bobbie's weekly content coordination and planning process, aligning stakeholders around messaging priorities.
- Translate marketing strategies, positioning, and audience insights into actionable content plans, briefs, and content direction.
- Manage and develop a team of writers and video editors, providing clear content direction, coaching, and feedback.
- Partner with Creative, Brand Operations, and channel leaders to prioritize resources.
Content creationSEOTeam management