- Shape the new formats innovation pipeline and identify whitespace opportunities for future growth.
- Translate consumer insights and market trends into clear innovation territories and product concepts.
- Lead new product development from concept through commercialization, including testing and positioning.
- Partner with cross-functional teams like Finance, R&D, and Supply Chain to ensure technical feasibility and commercial viability.
- Build business cases including market sizing, pricing, COGS, and investment requirements for Stage Gate approval.
- Manage integrated go-to-market plans including launch approach, messaging, and pack architecture.
- Design and execute test-and-learn approaches and analyze performance metrics to optimize or scale new products.
Project ManagementProduct DevelopmentMarket Research