Apply📍 United States
💸 79400.0 - 109250.0 USD per year
🔍 Marketing
- 5+ years’ experience in paid media strategy, buying and measurement required, with an extensive understanding of the various digital (search, social, video/CTV, display, etc.), linear and offline media channels, the key nuances and benefits of each that comprise a holistic media mix strategy, plus audience targeting, testing and reporting acumen required.
- Knowledge and experience implementing media buys across a range of channels, including Google, Meta, programmatic buying platforms as well as direct buys – with a keen understanding and use of data to inform decision making
- The confidence and ability to brief, manage and scrutinize recommendations/results from media agency partners and platforms as well as work collaboratively with financial planning & analysis to review and report on results to internal stakeholders and franchisees
- Provide strategic recommendations to Brand Marketing, Finance, Franchise leadership and external agencies, customizing messages for each audience and seeking perspectives prior to delivering recommendations, to ensure clarity and alignment.
- Manage planning, performance and execution for paid digital and traditional media efforts including, but not limited to SEM, social, CTV, OTT, digital video, display, broadcast, radio, podcast and the occassional print/out-of-home execution – to meet Red Robin key sales, traffic and awareness objectives
- Build and manage the execution of the digital marketing calendar alongside the national brand and promotional calendar to drive business goals, while modeling positivity and flexibility and helping others adapt to changing priorities.
- Frequently analyze data, channel mix and messaging and provide reporting to key leaders to demonstrate ROI and KPIs and inform optimizations, partner with outside media agency, financial planning & analysis and guest insights teams
- Brief and manage media agency partners and vendors while holding the team accountable for urgency in resolving needs, ensuring timely communication and alignment with hospitality excellence.
- Inform cross-functional campaign plans and creative reviews with paid media objectives in mind
- Ensure messaging and content are effective and cohesive across channels, leaning into each platform’s unique purpose and strengths. Posess a test and learn approach
- Continually research and identify new digital trends and technologies, leading process improvement initiatives and championing innovation within the team as a subject matter expert.
- Regularly track and manage complex paid media budgets and invoicing, anticipating problems, removing roadblocks, and enabling the team to develop more cost-effective ways to do things.
- Serve as marketing team overall budget lead with accounting team, developing a communication process to ensure invoice, forecast and accruals are entered on time across the team and working closely with the Marketing Leadership Team to reconcile budgets on a monthly basis
Data AnalysisGoogle AnalyticsCross-functional Team LeadershipSEOMicrosoft OfficeReportingBudgetingCross-functional collaborationData visualizationDigital MarketingFinancial analysisBudget managementA/B testing
Posted about 2 months ago
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