Paid Media Manager- Work From Home

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Requirements:

• 5+ years of experience in PPC, paid social, and lead generation, preferably in the personal injury industry.
• Proven track record of scaling paid media campaigns while maintaining a low cost-per-case acquisition.
• Expertise in Google Ads, Facebook Ads, Instagram, TikTok, YouTube, and Microsoft Ads.
• Strong keyword research, bidding strategy, and conversion rate optimization (CRO) skills.
• Experience with Google Tag Manager, GA4, UTM tracking, and lead attribution models.
• Ability to create and test high-converting ad creatives and landing pages.
• Data-driven mindset with strong analytical and reporting skills.
• Familiarity with call tracking software (e.g., CallTrackingMetrics) and CRM systems.
• Strong understanding of compliance in legal advertising (Google LSAs, Meta policies, etc.).

Responsibilities:

• Create and manage data-driven paid search and social campaigns to generate high-quality personal injury case leads.
• Oversee Google Ads (Search, Display, YouTube, LSA) and paid social platforms (Facebook, Instagram, TikTok, etc.).
• Identify high-intent keywords, implement negative keyword strategies, and A/B test creatives, copy, and bidding strategies.
• Improve conversion rates by refining landing pages and optimizing lead-to-case retention.
• Allocate ad spend efficiently while optimizing CPA, CPL, CPC, and ROAS across multiple platforms.
• Collaborate with the intake team, implement automations, retargeting, and audience segmentation to improve case sign-ups.
• Maintain tracking systems (Google Tag Manager, GA4, UTM tracking) and deliver performance reports with actionable insights.
• Monitor competitor ad strategies and industry trends to refine campaign tactics in a competitive landscape.