Paid Media Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 3-5 years

📍 Location: United States, EST

🔍 Industry: Sleep Fitness

🏢 Company: Eight Sleep👥 51-100💰 $86,000,000 Series C over 3 years agoConsumer Electronics Wellness Health Care

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Data AnalysisGoogle AnalyticsSEORESTful APIsReportingBudgetingMarket ResearchData visualizationMarketingDigital MarketingA/B testing

Requirements:

3-5 years of experience with Meta Business Suite with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
Experience with analytics and research tools (e.g., Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
Capable of working independently, proactively creating plans from the ground up
Experience and/or ability to manage affiliate platforms like Impact
Develop and continually expand or refine targeting/copy/assets based on performance
Strong familiarity with marketing funnels + attribution analysis
Experience or understanding of incrementality
International awareness, with basic understanding of diverse cultures
A strong, proactive communicator with a can-do, positive attitude and a strong desire to get things done

Responsibilities:

Lead performance marketing channels, including but not limited to Meta and Affiliate, while collaborating cross-functionally on Search, Shopping, and YouTube across all markets.
Carefully analyze campaign performance, evaluate and interpret key performance indicators (KPIs), and work closely with the performance and data team to consolidate learnings and continuously optimize campaigns for greater efficiency.
Analyze and recommend new copy, creative assets, bidding strategies, and testing structures using both qualitative and quantitative metrics
Continuously propose optimizations and assure the quality control of campaigns
Prepare accurate reports with clearly synthesized insights and actionable next steps
Research market trends, and competition to ensure Eight Sleep is competitive in the market
Develop and implement tests at a rapid pace
Stays up to date on relevant industry trends, new ad products, and best practices

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