Marketing Analyst

Posted about 1 month agoViewed

💎 Seniority level: Junior, 1+ years

📍 Location: United States

💸 Salary: 85000.0 - 95000.0 USD per year

🔍 Industry: Healthcare

🏢 Company: Ophelia👥 11-50💰 $50,000,000 Series B over 3 years agoPharmaceutical Therapeutics Health Care Home Health Care

⏳ Experience: 1+ years

🪄 Skills: SQLData AnalysisGoogle AnalyticsCommunication SkillsAnalytical SkillsData visualizationMarketingDigital MarketingData modelingA/B testing

Requirements:

1+ years of experience in growth and marketing analysis
Proficiency in SQL and data visualization tools (e.g., Looker)
Advanced skills in analyzing marketing campaign performance data
Knowledge of digital marketing channels and customer journey optimization.
Experience with A/B testing and statistical methodologies
Ability to communicate complex data insights in a clear and actionable manner
Familiarity with marketing analytics, customer segmentation, and lifecycle analysis
Comfort working in a fast-paced environment, requiring a high level of autonomy

Responsibilities:

Tracks and evaluates the effectiveness of marketing campaigns across channels (paid media, email, social, etc.), providing insights to optimize ROI
Analyzes customer behavior, demographics, and preferences to improve targeting and personalization strategies
Develop and maintain dashboards and reports to track key performance metrics (KPIs)
Conduct A/B tests and other experiments to optimize marketing initiatives
Collaborate with Operations and Product teams to design and evaluate growth strategies
Use statistical analysis and data modeling to identify patterns and predict future trends
Provide actionable insights and recommendations to enhance customer acquisition, engagement, and retention
Monitor and report on the effectiveness of growth strategies and campaigns
Identifies industry trends, competitor movements, and market opportunities

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