Digital Marketing Analyst (Contract – Paid Media Focus)

Posted about 1 month agoViewed

💎 Seniority level: Middle, 2–4 years

📍 Location: North America

💸 Salary: 15.0 - 50.0 USD per hour

🏢 Company: Guidewheel👥 11-50💰 $31,000,000 Series B 10 months agoCloud Data Services Artificial Intelligence (AI)Business Information Systems SaaS Machine Learning Software

⏳ Experience: 2–4 years

🪄 Skills: SQLData AnalysisGoogle AnalyticsData engineeringReportingMarket ResearchData visualizationMarketingLead GenerationDigital MarketingData modelingData analyticsData managementCustomer SuccessSaaSBudget managementA/B testing

Requirements:

2–4 years of experience in a digital marketing, marketing analytics, or performance marketing role—ideally in B2B SaaS or demand gen environments.
Strong skills in data analysis and performance tracking with experience using tools like Google Analytics, HubSpot, Excel/Google Sheets, and ad platform reporting dashboards.
Familiarity with paid media platforms (e.g., Google Ads, LinkedIn Campaign Manager, Meta), with an understanding of performance levers like targeting, bidding, and conversion tracking.
Ability to identify trends and anomalies, troubleshoot issues, and proactively suggest improvements based on data.
Comfortable turning complex data into simple, actionable insights for non-technical stakeholders.
High attention to detail and accuracy in reporting and data management.
Curious, iterative, and always looking for new ways to improve performance and efficiency.

Responsibilities:

Monitor and analyze performance across paid media channels (Google Ads, LinkedIn, Meta, etc.) to measure ROI, lead quality, and conversion rates.
Own the setup and maintenance of marketing analytics infrastructure, ensuring proper tracking, attribution, and data flow across platforms like HubSpot, Google Analytics, and ad platforms.
Track paid media spend and performance, providing regular insights on efficiency (CPL, CAC) and identifying opportunities to improve ROI.
Build dashboards and recurring reports for stakeholders that highlight key performance indicators, campaign effectiveness, and opportunities for optimization.
Collaborate with the Growth and Creative teams to design A/B tests and experiments, using data to guide decisions on audience targeting, messaging, and creative strategy.
Work with Sales and RevOps to ensure campaign leads are converting down-funnel, adjusting strategy based on lead quality and pipeline contribution.
Support benchmarking and competitive analysis to identify best practices and growth opportunities in paid marketing.

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