Business Intelligence Marketing Analyst

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Requirements:

• 5+ years of experience in Marketing Analytics, BI, or data-focused roles
• Advanced skills in SQL for data extraction and transformation
• Skilled in A/B test design and statistical analysis
• Significant experience with visualization tools (e.g., Tableau, ThoughtSpot, Power BI)
• Familiarity with campaign performance platforms & large-volume data structures (e.g., Google Analytics, email tools, ad platforms)
• Strong communication skills, able to distill complex data into clear narratives
• Highly collaborative with a consultative approach to working with stakeholders
• Detail-oriented, curious, and proactive in surfacing insights
• Ability to prioritize and manage multiple marketing-driven requests

Responsibilities:

• Understand goals and translate them into analytical work-streams
• Analyze campaign performance across paid media, email, on-site messaging, and lifecycle touch-points
• Provide actionable insights to optimize acquisition strategies and improve user engagement and retention
• Design and evaluate A/B and multivariate tests to measure the impact of marketing initiatives
• Monitor key Marketing metrics and surface emerging risks and opportunities across the funnel
• Build, maintain, and improve Marketing dashboards in Tableau, ThoughtSpot, or similar tools
• Ensure clarity and consistency in metric definitions across front-end and back-end Marketing
• Support proactive reporting to reduce ad hoc asks and improve access to marketing insights
• Evolve self-serve reporting capabilities
• Perform exploratory analysis on audience segments to inform targeting strategies Investigate campaign trends and support optimization of the customer journey through data