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Digital Marketing Manager

Posted 1 day agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: North America

🏢 Company: Rescale👥 251-500💰 $55,000,000 Series C over 3 years agoArtificial Intelligence (AI)Machine LearningAnalyticsSoftware EngineeringEnterprise SoftwareSimulationSoftware

⏳ Experience: 5+ years

🪄 Skills: Data AnalysisSalesforceGoogle AnalyticsJiraContent managementSEOMarketingLead GenerationDigital MarketingWordPressBudget managementA/B testing

Requirements:
  • 5+ years in digital marketing for B2B Enterprise SaaS products.
  • Expertise in SEO, SEM, and paid LinkedIn advertising
  • Proven track record in driving business outcomes via digital campaigns and account-based marketing
  • Experience with WordPress, Google Analytics, SEMRush (or similar), and Salesforce
  • Strong project management and stakeholder communication skills with the ability to handle multiple projects in a fast-paced environment.
Responsibilities:
  • Develop and execute digital marketing plans to drive brand awareness, lead generation, and pipeline growth.
  • Manage multi-channel campaigns (SEO/SEM, ABM, retargeting) to engage prospects across the buyer journey.
  • Own and maintain Rescale’s global websites (America/EMEA, as well as Korea and Japan websites, leveraging automated translation tools), including website content staging, landing page template design and maintenance in wordpress, and ongoing site optimization and performance tracking.
  • Develop and execute multi-channel paid media strategies across platforms like Google Ads and LinkedIn, managing budgets, optimization, bidding, and performance to maximize ROI
  • Collaborate with content creators on compelling ad copy, visuals, and landing pages to improve engagement and conversions.
  • Collaborate with SEO and PPC agencies to align efforts with marketing goals.
  • Conduct audits, provide improvement recommendations, and optimize keyword strategy for better search performance.
  • Improve website content and structure for higher rankings.
  • Stay up-to-date with the latest SEO and generative search optimization trends and best practices to maintain competitive positioning.
  • Use tools like Google Analytics, Looker, and SEMrush to track and report on campaign performance.
  • Provide regular performance reports and insights to senior management. Identify trends and improvement opportunities based on data analysis.
  • Monitor key metrics such as site traffic, engagement, and conversions.
  • Work with sales, partnerships and demand generation to support, launch and manage digital ABM campaigns to engage target accounts throughout the buyer journey.
  • Help tailor digital campaigns for key account segments, ensuring relevance and resonance with target audiences, and report on the success of ABM initiatives, including key metrics such as account engagement, opportunity and meeting conversions, pipeline contribution, and account penetration and engagement.
  • Collaborate with product marketing, demand generation, and sales to align campaigns with business goals, optimize search initiatives, and enhance brand visibility.
  • Provide strategic recommendations to improve campaign effectiveness and drive growth.
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