- Maintain a 98% accuracy rate in campaign setup, ensuring correct targeting, bidding, and creative implementation.
- Follow detailed instructions from Senior Media Buyers to launch campaigns according to plan.
- Ensure campaigns comply with platform guidelines to avoid disapprovals or penalties.
- Conduct daily performance checks on active campaigns, reviewing CTR, CPA, ROI, and other KPIs.
- Report anomalies or performance dips immediately to the Senior Media Buyer.
- Implement minor optimizations (bid adjustments, creative swaps, targeting tweaks) under senior guidance.
- Execute A/B tests as outlined, ensuring all variables are tracked and documented.
- Prepare 100% accurate weekly client reports using data from ad platforms, Hyros, and other tools.
- Ensure all reports are delivered on time, error-free, and include actionable insights.
- Assist in compiling post-campaign analysis reports to evaluate performance and recommend improvements.
- Work cross-functionally with creative, tracking, and strategy teams to ensure campaign alignment.
- Participate in weekly 1:1s with your manager and provide status updates.
- Complete at least 3 advanced industry certifications (Google Ads, Facebook Blueprint, YouTube Ads) within your first 6 months.
Microsoft ExcelA/B testingGoogle Sheets