Digital Marketing Manager

Posted 13 days agoViewed

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💎 Seniority level: Manager, 3-5+ years

📍 Location: United States

🔍 Industry: Information Security

🏢 Company: GuidePoint Security

🗣️ Languages: English

⏳ Experience: 3-5+ years

🪄 Skills: Data AnalysisGoogle AnalyticsCross-functional Team LeadershipSEOReportingMarketingLead GenerationStrategic thinkingDigital MarketingBudget managementA/B testing

Requirements:

3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization.
Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience
Strong technical knowledge of SEO, website analytics, and conversion rate optimization.
Hands-on experience with marketing automation tools like Marketo.
Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting.
Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals.
Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising.
A strategic thinker who is also willing to roll up their sleeves and execute when needed.

Responsibilities:

Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business.
Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies.
Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention.
Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management.
Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging.
Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions.
Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects.
Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels.
Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.

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