Senior Digital Marketing Manager

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Requirements:

• 8-10 years of experience in digital marketing, with a focus on website management, social media, content strategy, and paid advertising.
• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• Proven experience in driving successful digital marketing campaigns across multiple platforms (website, social media, email).
• Experience in working with CMS (Content Management Systems) and marketing automation platforms.
• Strong knowledge of SEO, user experience principles, conversion rate optimization, and web analytics tools (e.g., Google Analytics).
• Experience with paid advertising platforms such as Google Ads, LinkedIn Ads, or Facebook Ads.
• Excellent writing, editing, and content creation skills.
• Strong project management and communication skills, with the ability to collaborate effectively across teams.
• Data-driven mindset with the ability to use analytics to drive decisions.

Responsibilities:

• Lead the implementation of digital marketing strategies, ensuring website content and design align with brand guidelines and support conversion rate optimization (CRO).
• Collaborate with internal teams to update website content and campaigns reflecting the latest marketing initiatives.
• Develop and execute organic social media strategies across platforms (LinkedIn, X, YouTube), ensuring alignment with the company’s brand voice and marketing goals.
• Track, analyze, and report on key performance metrics for social media, website, content, and paid advertising campaigns, optimizing for maximum ROI.
• Set and monitor digital KPIs, evaluating performance against industry benchmarks and adjusting strategies based on insights and trends.
• Partner with web design, development, and content teams to ensure effective SEO strategies are implemented across company sites.
• Engage with online communities to foster conversations and increase engagement while ensuring alignment with digital initiatives.
• Coordinate with external vendors and collaborate with marketing team members to ensure campaigns and promotions are represented across digital channels.
• Stay updated on digital marketing trends and implement innovative tactics to improve performance and streamline workflows.