Digital Marketing Manager
S
SmartFinancialInsurance technology
United States
Salary$80,000 - $115,000 per year
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationNegotiation
Requirements
- Demonstrated success launching and managing at-scale and profitable lead generation campaigns.
- Strong negotiation ability to achieve efficient results for campaigns.
- Highly analytical with the ability to structure data and analytics to uncover critical insights.
- Deep hands-on experience across various marketing channels.
- Familiarity with 3rd party CPC, CPL, and CPM platforms and networks is a plus.
- Excellent communication and organizational skills.
- Currently managing at-scale financial services lead generation campaigns.
Responsibilities
- Develop, manage, and optimize successful/profitable marketing campaigns targeting CPA goals.
- Uncover campaign scale and profit drivers.
- Work with our analytics team to structure data to make optimizations against those drivers.
- Manage communications between technical and creative teams.
- Analyze reporting, as well as partner insights, to recommend strategic improvements.
- Research and test new marketing channels for the company.
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