Digital Marketing Manager

Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization. Direct ownership of email and paid social performance, and budgets. Proven experience driving MQL/SQL pipeline at scale. Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM. Strong background in A/B testing, experimentation, and landing page optimization. Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements. Strong audience research, persona development, and insight translation skills. Experience in B2B sales, climate tech, or technical/enterprise environments (preferred). Familiarity with attribution models (first-touch, multi-touch, data-driven) (preferred). Experience managing agencies or external partners (preferred). Exposure to ABM tools (6sense, Demandbase) (preferred). Understanding of UX principles and web experimentation tools (preferred).

Build lifecycle, nurture, newsletter, and one-off email campaigns with segmentation and QA. Develop automated email journeys and run A/B tests. Manage list hygiene, consent flows, and UTM governance. Manage lead scoring, lifecycle stages, and CRM workflows. Manage budgets and pacing across LinkedIn, Google Ads, and other paid channels. Launch and optimize retargeting programs and build lookalike audiences. Own campaign structure, trafficking, naming conventions, and pixel accuracy. Explore and test new paid media channels. Support landing page builds, CMS updates, and onsite personalization. Run CRO tests across pages, forms, and user flows. Use behavioral analytics tools for insights and improvements. Define KPIs, build dashboards, and own tracking (GA4, GTM, CRM integrations, attribution). Analyze performance, deliver insights, and recommend optimizations. Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting. Partner with content, design, product, and sales teams on messaging and campaigns. Ensure brand consistency, regulatory compliance, and quality delivery. Maintain campaign calendars, documentation, and structured processes. Manage marketing vendors, agencies, and technology tools.