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Senior Product Marketing Manager

Posted 2 months agoViewed

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💎 Seniority level: Senior, 7+ years

📍 Location: US, Pacific Time, NOT STATED

💸 Salary: 113120.0 - 166400.0 USD per year

🔍 Industry: Healthcare

🏢 Company: Modern Health👥 251-500💰 $74,000,000 Series D about 4 years agoMental HealthTherapeuticsmHealthWellnessHealth CareSoftware

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Cross-functional collaborationMarket Research

Requirements:
  • 7+ years of experience in product marketing, focusing on B2B and B2B2C models in the healthcare sector.
  • Strong understanding of the healthcare market, including employer and patient needs.
  • Proven experience with market research, product positioning, and go-to-market strategy development.
  • Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels.
  • Strong written and verbal communication skills, with a track record of creating impactful marketing materials.
  • Data-driven mindset with the ability to analyze and interpret marketing and sales metrics.
  • Familiarity with product management processes and agile methodologies is a plus.
  • Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus.
Responsibilities:
  • Conduct market research to understand key trends, competitive landscape, and customer needs in healthcare.
  • Identify and segment target audiences across B2B and B2C channels and develop relevant buyer personas.
  • Develop clear and compelling product positioning and messaging tailored to various stakeholders.
  • Design and execute go-to-market plans for product launches and track performance against objectives.
  • Partner with sales teams to create effective tools and resources to support their efforts.
  • Collaborate with other departments to align strategies and influence product development.
  • Work with marketing teams to design demand generation campaigns and support customer retention.
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