- Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
- Develop client-specific communication strategies and campaigns to improve awareness, activation, ongoing engagement, and re-engagement.
- Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed perspectives.
- Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
- Support client launches, open enrollment, benefit changes, new-hire moments, and relaunches.
- Develop custom communications and marketing recommendations that balance client objectives, member needs, operational feasibility, and brand standards.
- Build and improve repeatable playbooks, toolkits, templates, and frameworks for engagement strategy.
- Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
Project Management