Digital Marketing Manager

Posted 12 days agoViewed

💎 Seniority level: Manager, Minimum of 1 year

📍 Location: United States

🔍 Industry: Automotive

⏳ Experience: Minimum of 1 year

🪄 Skills: Google AnalyticsSEOLead Generation

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 1 year of experience in digital marketing management, preferably in the automotive sector.
Proficient in digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and Hootsuite.
Strong understanding of SEO, PPC, social media, and email marketing best practices.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Proven track record of successful campaign management and lead generation strategies.
Ability to think critically, creatively solve problems, and make data-driven decisions.

Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase lead generation.
Manage and optimize all digital marketing channels, including social media, email marketing, SEO, and PPC campaigns.
Analyze performance metrics and customer insights to refine campaigns and improve ROI.
Lead the content creation process across various platforms, ensuring alignment with brand messaging and target demographics.
Collaborate with product and sales teams to integrate campaigns and enhance cross-promotional opportunities.
Stay current with industry trends, emerging technologies, and best practices in digital marketing.
Conduct competitive analysis and market research to identify new opportunities and threats to our market position.

Posted 3 months ago

📍 USA

🧭 Full-Time

💸 121600 - 143100 USD per year

🔍 Cybersecurity & email security

Experience with developing and executing SEM strategy, including keyword research.
Experience managing performance-driven teams or agencies, internal or external.
Proficiency with Google Analytics, Google AdWords, LinkedIn, and 6Sense.
Ability to analyze data, uncover insights, and optimize campaigns.
Self-starter with strong problem-solving skills and ability to meet tight deadlines.
Attention to detail and capability to manage multiple projects.
Strong communication skills for cross-functional collaboration.

Manage paid media campaigns globally to drive direct and influenced pipeline growth.
Develop paid media program plans to scale and align with business goals.
Own the full buyer journey from research to follow-up messaging.
Analyze digital marketing programs, track KPIs, and recommend enhancements.
Maintain consistent brand messaging across all paid channels.
Research optimal keywords and topics to align with business goals.
Manage external agencies for campaign execution and optimization.
Identify and target suitable job titles and personas for engagement.
Report summary metrics weekly, monthly, and quarterly.

Google AnalyticsStrategyCommunication Skills

Posted 3 months ago

🔧 Requirements