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Digital Marketing Manager

Posted 3 months agoInactiveViewed

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πŸ’Ž Seniority level: Manager, Minimum of 1 year

πŸ“ Location: United States

πŸ” Industry: Automotive

🏒 Company: LoneStar Motor Co

⏳ Experience: Minimum of 1 year

πŸͺ„ Skills: Google AnalyticsSEOLead Generation

Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 1 year of experience in digital marketing management, preferably in the automotive sector.
  • Proficient in digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and Hootsuite.
  • Strong understanding of SEO, PPC, social media, and email marketing best practices.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
  • Proven track record of successful campaign management and lead generation strategies.
  • Ability to think critically, creatively solve problems, and make data-driven decisions.
Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase lead generation.
  • Manage and optimize all digital marketing channels, including social media, email marketing, SEO, and PPC campaigns.
  • Analyze performance metrics and customer insights to refine campaigns and improve ROI.
  • Lead the content creation process across various platforms, ensuring alignment with brand messaging and target demographics.
  • Collaborate with product and sales teams to integrate campaigns and enhance cross-promotional opportunities.
  • Stay current with industry trends, emerging technologies, and best practices in digital marketing.
  • Conduct competitive analysis and market research to identify new opportunities and threats to our market position.
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