Digital Marketing Manager

Bachelor's degree in Marketing, Business, or a related field. Minimum of 1 year of experience in digital marketing management, preferably in the automotive sector. Proficient in digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and Hootsuite. Strong understanding of SEO, PPC, social media, and email marketing best practices. Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments. Proven track record of successful campaign management and lead generation strategies. Ability to think critically, creatively solve problems, and make data-driven decisions.

Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase lead generation. Manage and optimize all digital marketing channels, including social media, email marketing, SEO, and PPC campaigns. Analyze performance metrics and customer insights to refine campaigns and improve ROI. Lead the content creation process across various platforms, ensuring alignment with brand messaging and target demographics. Collaborate with product and sales teams to integrate campaigns and enhance cross-promotional opportunities. Stay current with industry trends, emerging technologies, and best practices in digital marketing. Conduct competitive analysis and market research to identify new opportunities and threats to our market position.