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Lifecycle Marketing Manager

Posted about 5 hours agoViewed

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💎 Seniority level: Manager, 5+ years

🔍 Industry: ECommerce

🏢 Company: Pacvue👥 501-1000Digital MarketingE-CommerceEnterprise Software

⏳ Experience: 5+ years

Requirements:
  • 5+ years of experience in email marketing, lifecycle marketing, or CRM marketing at a B2B enterprise SaaS organization.
  • Proven track record of designing and executing lead nurturing programs that effectively move prospects through the funnel and drive measurable results.
  • Experience leveraging audience segmentation, personalization, and behavioral triggers to drive engagement.
  • Strong expertise in marketing automation platforms (HubSpot) and CRM systems (Salesforce).
  • Proven ability to write compelling email copy and collaborate on content development.
  • Excellent project management skills, with a track record of successfully executing multiple campaigns simultaneously.
Responsibilities:
  • Develop, manage and coordinate lifecycle marketing campaigns across the enterprise customer journey, from acquisition to retention, to drive marketing qualified leads and influenced opportunities.
  • Strategize and build customer journey stages and create initiatives for each stage, including acquisition, conversion, retention, and winback.
  • Partner with demand generation and sales teams to align email campaigns with ABM and paid media and content strategies, ensuring high engagement and conversion.
  • Manage email marketing calendar and cadence, collaborating with internal stakeholders to apply best practices and define success metrics.
  • Develop and collaborate with the content team to create high-value, relevant content that resonates with leads at different stages in the funnel (blog posts, guides, case studies, testimonials, etc.) to improve lead conversion rates and customer acquisition costs.
  • Establish best practices for lifecycle programs and drive consistency across all external communications.
  • Continuously analyze campaign performance, conduct A/B testing, and optimize engagement metrics (open rates, CTRs, pipeline contribution).
  • Own campaign reporting and analytics, sharing key learnings and insights with leadership to refine lifecycle strategies.
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