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Lifecycle Marketing Manager

Posted 4 days agoViewed

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💎 Seniority level: Manager, 8+ years

📍 Location: Arizona, Delaware, Florida, Georgia, Nevada, New Jersey, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Washington

💸 Salary: 100000.0 - 115000.0 USD per year

🔍 Industry: E-commerce

🏢 Company: SupplyHouse.com

🗣️ Languages: English

⏳ Experience: 8+ years

🪄 Skills: Data AnalysisGoogle AnalyticsReportingA/B testing

Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 8+ years of experience in CRM marketing with focus on email, SMS, and direct mail.
  • Proven experience with email marketing platforms (e.g., Braze, Mailchimp) and SMS tools (e.g., Postscript, Attentive).
  • Strong knowledge of direct mail processes including creative development and fulfillment.
  • Data-driven with strong analytical skills; experience with Google Analytics, Excel, and reporting tools.
  • Ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • Knowledge of CRM best practices and industry regulations.
Responsibilities:
  • Lead the strategy, execution, and optimization of all email marketing campaigns, including promotional, transactional, and lifecycle emails.
  • Segment customer lists based on behavior, preferences, and demographics.
  • Develop a SMS strategy and execute SMS marketing campaigns.
  • Oversee the development and execution of direct mail campaigns.
  • Create integrated campaigns leveraging all communication channels.
  • Analyze customer behavior and campaign performance, providing regular reports.
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