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Senior Lifecycle Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Senior, 4+ years

📍 Location: US

💸 Salary: 101600 - 182880 USD per year

🔍 Industry: Events technology

🏢 Company: Eventbrite, Inc.

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementSQLFigmaSalesforceTableauStrategyCommunication SkillsAttention to detailWritten communicationData analyticsA/B testing

Requirements:
  • 4+ years of email marketing experience.
  • Proven track record in building and optimizing multiple marketing campaigns.
  • Experience with email delivery platforms, CRM software, and data warehouses, especially Hubspot and Braze.
  • Experience in mobile marketing (push and SMS).
  • Strong attention to detail and excellent project management skills.
  • Experience in audience segmentation and targeting.
  • Exceptional communication and writing skills.
  • Proficient in metric tracking and analysis.
  • Strong Excel skills for managing data.
Responsibilities:
  • Develop, execute, and optimize customer campaigns from conception to launch.
  • Leverage market research and data analytics to inspire new campaigns or optimize existing ones.
  • Work closely with Marketing and Product teams to align campaign strategies.
  • Build cohesive user journeys with segmentation based on customer understanding.
  • Measure, monitor, and report on performance metrics, suggesting strategy adjustments.
  • Build, test, and optimize engagement and retention programs continuously.
  • Collaborate with the marketing team on integrated cross-channel campaigns.
  • Identify opportunities to increase engagement from active and lapsed customers.
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