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Senior Lifecycle Marketing Manager

Posted about 2 months agoViewed

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💎 Seniority level: Senior, 5-7+ years

📍 Location: USA

💸 Salary: 120000 - 150000 USD per year

🔍 Industry: SaaS subscription services

🏢 Company: Beautiful.ai

🗣️ Languages: English

⏳ Experience: 5-7+ years

🪄 Skills: Project ManagementSQLData AnalysisSalesforceSnowflakeGoogle AnalyticsStrategyAnalytical SkillsCollaboration

Requirements:
  • 5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company.
  • Proven success in lifecycle marketing programs in a PLG funnel.
  • Deep understanding of SaaS metrics and subscription business models.
  • Proficiency with marketing automation platforms, CRM systems, and analytics tools.
  • Strong analytical skills for data translation into actionable strategies.
  • Excellent project management skills for handling multiple initiatives.
  • Exceptional communication and interpersonal skills, with a focus on collaboration.
  • Experience with tools such as Klaviyo, Appcues, Google Analytics, Mode/Snowflake, SQL, and Salesforce is a plus.
Responsibilities:
  • Develop and implement a lifecycle marketing strategy for customer journey stages.
  • Lead onboarding programs for new users to boost product adoption.
  • Design and optimize multi-channel marketing campaigns for conversion and retention.
  • Utilize analytics to monitor performance and conduct testing to improve strategies.
  • Collaborate with cross-functional teams to align lifecycle initiatives with product and sales strategies.
  • Create customer loyalty programs and address churn.
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