Senior Lifecycle Marketing Manager

Posted 2024-11-22

💎 Seniority level: Senior, 5-7+ years

📍 Location: USA

💸 Salary: 120000 - 150000 USD per year

🔍 Industry: SaaS subscription services

🏢 Company: Beautiful.ai

🗣️ Languages: English

⏳ Experience: 5-7+ years

🪄 Skills: Project ManagementSQLData AnalysisSalesforceSnowflakeGoogle AnalyticsStrategyData analysisAnalytical SkillsCollaboration

5-7+ years of experience in lifecycle, retention, or CRM marketing within a SaaS subscription company.
Proven success in lifecycle marketing programs in a PLG funnel.
Deep understanding of SaaS metrics and subscription business models.
Proficiency with marketing automation platforms, CRM systems, and analytics tools.
Strong analytical skills for data translation into actionable strategies.
Excellent project management skills for handling multiple initiatives.
Exceptional communication and interpersonal skills, with a focus on collaboration.
Experience with tools such as Klaviyo, Appcues, Google Analytics, Mode/Snowflake, SQL, and Salesforce is a plus.

Develop and implement a lifecycle marketing strategy for customer journey stages.
Lead onboarding programs for new users to boost product adoption.
Design and optimize multi-channel marketing campaigns for conversion and retention.
Utilize analytics to monitor performance and conduct testing to improve strategies.
Collaborate with cross-functional teams to align lifecycle initiatives with product and sales strategies.
Create customer loyalty programs and address churn.

Posted 2024-08-24

📍 United States

🧭 Contract

💸 $52 - $81 USD

🔍 Marketing

5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred).
Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.).
Familiarity with data concepts such as APIs, JSON, ETLs, etc.
Knowledge of the Martech landscape and an ability to learn new systems quickly.
Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests.

Engage product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using HTML, CSS, Liquid, responsive modular templates, and other tools.
Provide expertise on lifecycle marketing strategies and user flows to engage, convert, and retain users.
Implement complex, multivariate A/B tests, and make optimization recommendations.
Create and optimize segmentation and content personalization strategies.
Leverage Braze to send high-quality, user-focused email, push, and in-app messages.
Work with engineering teams to develop infrastructure to power engaging user experiences and strong business outcomes.
Help ideate on campaigns and growth tactics to contribute to annual and quarterly plans.

HTMLCSSJavascriptGoogle AnalyticsTableauJavaScript

Posted 2024-08-24

🔧 Requirements